Cello Gel has the highest potency of our aloe vera drinks - with 90 percent Aloe Vera and retaining a maximum number of enzymes and a pleasant, natural taste. Our unique stabilization process lets us produce our aloe vera drinks so they're essentially the same in content and activity as the fresh aloe vera gel from the plant. Drinking Cello Gel helps provide an easy, tasteful and simple way to enjoy the benefits of aloe vera on a daily basis.