Since 1959, founder Mulford J. Nobbs has been a pioneer in the direct selling industry. His vision
to develop products that enhance the overall well-being of people grew into what is now known
as Beauty by Jeunique. He believes that “direct sales is a way to reach, inform, satisfy, and care
for your customer in a way that retailers can never do.” The up close and personal touch is what
separates direct sales from other sales channels. His vision is to empower people with the
opportunity to take control of their lives by offering them a viable business. He believes that people
can reach their potential through passion and commitment.

His belief in healthy living began in his early years due to health problems. Adamant to overcome
his illness, Mr. Nobbs began taking vitamins and grew his knowledge in nutrition and the ecology
of the body. His interest in nutrition led him to visit "Hunza (Shangri-La), High in the Himalayan
Mountains." The Hunza are renowned for their stamina, health, absence of disease and longevity.
Studying their habits gave Mr. Nobbs the inspiration and the knowledge to create products that
capture the "natural" way of life and to share them with others throughout the world.

Today, he continues to lead Beauty by Jeunique as a stable and ethical company with heart.
Mr. Nobbs believes in creating a personal and family atmosphere, where people who want to
succeed are provided with the chance to live their dreams.