In his early years, due to personal health problems, he developed an avid interest in nutrition and the ecology of the body, which enabled him to regain his good health. Inspired by this event, Mr. Nobbs decide to dedicate his life to sharing his knowledge and experience with others.

His interest in nutrition led him to visit "Hunza (Shangri-La), High in the Himalayan Mountains." The Hunza are renowned for their stamina, health, absence of disease and longevity. Studying their habits gave Mr. Nobbs the inspiration and the knowledge to create products which capture the "natural" way of life and to share them with others throughout the world. And on May 1, 1959 Jeunique International Inc. was founded.